Media

Know your media - what is media and how do you use it to deliver your message?

Traditional media: static images and/or words
Evolution of transmission: oral... travel... mail... newspapers... books... still pictures... moving pictures... phone... fax...

INTERNET: emails... website... text... social media...

New media is digital and interactive, combining words, music, pictures, movies, hyperlinks, maps, etc. and above all else is SOCIAL.

"Stars are not born, they are made."  Entertainers and celebrities have embraced the new media and exploit it regularly.  Justin Beiber owes his fame to being "discovered" (through ruthless self-promotion and sharing) on YouTube.  Lady Gaga encourages her "little monsters" to snap and record away at her concerts and share share share.

Arcade Fire's interactive google maps music video.

New media platforms: desktop/laptop computers, tablets, televisions, game systems, smartphones
Social media: blogs (blogger, tumblr, wordpress, etc), micro-blog (twitter), youtube, facebook, linkedin, pinterest, skype, mashable, reddit, upworthy, etc.

Where freedom of the press does not exist, 
social media becomes a potent threat.  



do not underestimate the power of #socialmedia

Governments know this.  

A call for a social media blackout failed as we saw images from the Riots in Turkey on Twitter in real time
China continues to block social media that it does not control, and we already have a case history in the unprecedented censorship during Arab spring

Instead of relying on public sites, the London underclass took to Blackberry messenger to organize protests against European economic crisis. 

See also Brazilian uprising use of Twitter.
More.

Horizontal or cross-platform integration is hitting as many different types of media as possible at the same time.  It can be exhausting.  Thank goodness for integration plug-ins like this.

And, as annoying as all those ads are... it make all these forms of social media available to you at no expense.